Website speed is essential for user experience, but it also impacts your business in other ways. Here are some reasons why website speed matters:
- Improved user experience: A slow website can lead to frustration and lower engagement from users. A fast website provides a better user experience, which can lead to higher engagement and conversions.
- Higher search engine rankings: Google has stated that website speed is a ranking factor for search results. A faster website can improve your search engine rankings and increase your visibility to potential customers.
- Increased conversions: Studies have shown that website speed impacts conversion rates. A fast website can lead to higher conversion rates, while a slow website can lead to lower conversion rates.
- Better brand perception: A fast website can create a positive impression of your brand, while a slow website can create a negative impression. A fast website can help build trust and credibility with your audience.
To improve your website’s speed, consider optimizing images
